Rural Indian women are held back from growing their income by a lack of access to institutional banking services, opportunities for skill building and access to support networks. Moreover, they rarely have a say in how to spend their income.
We focus on nurturing and supporting micro-entrepreneurs. Our model starts with creating access to and control over finance and continues to develop programmes around the needs identified by women to support their growth.
have set up bank accounts.
in total business.
1st Pension Fund in partnership with the Unit Trust of India for rural women micro-entrepreneurs in India.
1st Cash Credit Product for rural women in weekly markets.
2006 Microfinance Process Excellence Award.
The 2014 Best Eco-Tech Bank Award by the Indian Bank Association.
The 2015 ‘Best Bank Award’ by the Maharashtra Urban Cooperative Banks Federation.
The basic financial literacy module introduces participants to the essentials of banking over a three hour workshop. Topics include how to open an account, the importance of savings, an introduction to insurance, pension and loans.
This programme helps women set up their business and hone their entrepreneurial skills. Courses in this programme include agri-based business training, computer literacy, fashion design and several vocational courses.
This is a year-long intensive course that enables women micro-entrepreneurs to examine and strengthen their financial, planning, inventory, marketing and accounting systems. Participants attend workshops, visit successful businesses, attend market fairs and are supported by a mentor who guides them throughout the year.
In the Mann region, goats are a crucial asset for farming communities. Women are in charge of rearing and managing the goats. The Goat Doctor Programme, in partnership with the Nimbkar Agricultural Research Institute (NARI) provides training in goat farming, vaccinations, first aid and artificial insemination.
This programme focuses on the least educated and most vulnerable groups of girls and young women who live in rural Satara district. The programme combines life-skill and health workshops, financial literacy and livelihood trainings.
have participated in our 16 Business School and 4 Chambers of Commerce programmes.
in average annual incomes of our business school trainees during 2016-17.
67% of women
started earning an income.
40% of participants
started regularly saving.
In 2013, Mann Deshi Foundation was awarded the Best Innovation Award by the National Rural Livelihoods Mission.
Thirty-one year old Manisha Dupde enrolled in the Business School Programme and started taking several courses from financial literacy to sewing, first aid for animals and goat and poultry rearing. Her regular attendance at the school gave her the push that she needed to become an entrepreneur.
Manisha started a dairy, poultry and goat rearing business. She now sells 70 litres of milk a day. She has become a Master trainer on goat farming and a state-level government trainer. Manisha also runs a successful pomegranate farm with her husband. Together, they earn Rs. 25,000 a month. As her income and exposure has grown, so has her self-confidence. She proudly talks of how she drives a tractor and is adept at installing electrical fittings, doing heavy manual work and repairing bore wells. She says that people now respect her in her community, and even ask her to repair their vehicles.
women have participated in our programmes.
women have called the toll-free number.
women were trained on the best practices in accounting.
women registered and started additional businesses.
30% of women saw 35% increase in annual profit.
52% of women saw an increase in their assets.
35% expanded their business through new weekly/regional markets.
6,090 new jobs have been created by members who expanded their businesses.
In 2018, Mann Deshi had an exhibition in Mumbai entitled ‘Celebrating Women’s Entrepreneurship’. Our entrepreneurs, farmers and artisans travelled from across Maharashtra to set up 89 stalls and showcase the local produce, traditions, crafts, dances, songs and foods of Mann taluka. Over 30,000 Mumbaikars attended and Rs.5 million worth of products were sold.
Every evening saw musical and dance performances. We even had our local team of young women wrestlers delight the audience with their skill and prowess.
spread across 110 villages.
access to the channel.
New Mobile-based App
“I currently live in Boniwadi village. Even in this generation of gadgets and TV, people from my village still listen to Mann Deshi Tarang Vahini and look forward to the various programmes they broadcast. After listening to 90.4Mhz, my general knowledge has really increased. I’m constantly telling people to listen to this radio station as its content is very relevant and informative.”
“I run a cycle repair shop in the town of Mhaswad and during my work, I tune in to Mann Deshi Tarang Vahini. It has become a regular part of my routine. People from the neighboring shops often ask me to turn up the volume so everyone can listen to it. One of my favorite programmes on this radio channel is Malavarche shiwar (a programme that gives farming tips).”