March 2018

Neeta is a resident of Nimsod town and her early years were spent in Barshi village of Solapur district. When she was two years old, her father passed away. Her mother raised her and two brothers by working in farms on daily wages basis. Neeta got married in 2006; her husband is a farmer and due to societal restricting on going outside, there was not much opportunity for development. In her heart, Neeta wanted to overcome these challenges. Instead getting way out of current situation, she got more involved after having kids. Regular argument with her husband about doing something for their development were building more tension. Several times she went to parent house due to extreme pressure from her in-laws family.

Neeta discussed about working with her husband several times but due to other family member every time she got disappointed. Neeta was passionate to change her circumstances. Despite opposition from all family members, she bought a stitching machine and started making sweaters, doormates, and hanckerchief. As she is getting good response from customer, her husband also started supporting her. They decided to buy flour mill and chilli grinder, though family member were not supporting.

Neeta says, "After marriage my income was zero. While doing earlier mention activities arranging finance was challenge. One of my friend introduced me to Mann Deshi Foundation. After that my journey with Mann Deshi foundation has begun. I got training for manufacturing wax candles and essence sticks. Also got information about machines and decided to buy one. I got loan from Mann Deshi Bank and bought the machine for ₹35,000. Since then I am getting respect from family members and society. Till date I wasn't able to make any revenue, but now after I am paying installment of ₹ 2,000 for life insurance of my two children and maintaining business. I save ₹2,000 to ₹3,000 per month and employ six women."

When Neeta started Deshi MBA workshop, where she got guidance from the guest lecturer and tutor, it was a game changer. She realized she has lot more potential to excel in business. Also got the information about financial management and shared experience from other, Neeta started saving ₹1,000 per month. She learnt about reaching people through marketing. She also exhibits in Mann Deshi Marketing Mahotsav. She recently also started grocery store from which daily revenue reaches around to ₹1,000 per day.
“Because of Mann Deshi Foundation, I have learnt a lot. I have decided to go beyond my fundamental responsibility of family and house, to compliment that Mann Deshi support has empowered me to live my dreams. Also I wish to get continue support and guidance in future. I want to provide all the services needed for household to grow business and transform into a big successful entrepreneur. This is just a beginning to my story...” Says Neeta.
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